On Sept. 14, far-right influencer Chaya Raichik, known online as Libs of TikTok, attacked a Washington state high school on Facebook for displaying a Pride flag. “Hey Mercer Island High School, why does your profile photo display a mutilation flag??” she wrote, tagging the school’s account in the post and attaching a photo of the entrance.

A few weeks before, on Aug. 27, neo-Nazi webcomic artist StoneToss posted a strip that used Tim Curry’s death to mock transgender suicide rates. And earlier this month, right-wing political commentator Benny Johnson shared claims that Democrats will “transition your kids while you’re at work” and “hand out gas cards to illegal aliens.”

Meta pays these creators for making posts like these. In 2024, the tech giant unveiled a new invite-only program called Facebook Content Monetization, designed to streamline earnings for creators. Many creators celebrated the move, with some reporting a major increase in their earnings through the program.