Many California growers can’t find buyers as the industry produces more wine grapes than the market wants. Wine consumption is declining globally as people drink less.

It’s harvest time in California wine country, but many growers are struggling to sell their grapes as changing drinking habits have caused demand to plunge. The decline is forcing some growers to tear out vineyards that their families have grown for generations.

Wine sales have decreased by more than 20% over a five-year period, causing prices paid for grapes to drop and prompting California growers to take roughly a quarter of the state’s vineyards out of production. Many growers are having to decide whether to harvest at a loss, leave grapes on the vine or replace vineyards with crops more in demand such as almonds, walnuts, pistachios and olives.

Third-generation grower Bill Berryhill said it means another year of losing money and wasting hundreds of tons of healthy grapes.

  • mushroommunk@lemmy.today
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    19 hours ago

    Or rewilded solar farms. That requires not trying to make enough money to drown the sun from the sky though

      • 🌞 Alexander Daychilde 🌞@lemmy.world
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        18 hours ago

        Only because I did the math a while back - dedicating around 10% of the land we grow corn on for ethanol - converting that to solar - would give us enough energy to supply 100% of US can transporation energy needs (i.e. if everyone converted to electric cars). We’d have 90% of that corn-grown-for-ethanol land freed up to do whatever, and not impact any land used to grow food we (or animals) eat.

        That said, using desert for solar also makes tons of sense.

        • FishFace@piefed.social
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          10 hours ago

          It depends heavily on the crop, and on the climate. I believe it works well for lettuce, for example, because lettuce needs shade, but other crops (I think ones with more sugar in them, hence need more sunlight) are adversely affected