• NuXCOM_90Percent@lemmy.zip
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    3 months ago

    I mean… they sold the company over 25 years ago (https://en.wikipedia.org/wiki/Ben_%26_Jerry's#Unilever_era). They apparently had a lot of contractual clauses to let them continue with activism. And 25 years is a real good run.

    Which is also what makes me really curious why it finally collapsed. Apparently Ben was spewing some real tanky bullshit with respect to Ukraine so it might not even be that Unilever’s lawyers finally found the loophole they needed.