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Joined 2 years ago
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Cake day: April 29th, 2024

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  • For reference. 90% of logo changes seem to be the bullshit “inspiration”. From Xiaomi: “Kenya HARA used the “superellipse” mathematical formula when designing the logo of Xiaomi. While there are infinite options between a square and a perfect circle, the designer achieved a visually optimal dynamic balance by adjusting the variables in the formula. Using n=3 struck the perfect balance between a square and a circle, epitomizing the core aspect of “Alive”, resulting in the brand new Xiaomi logo we see now. Compared with a right-angled object, a circle is a shape that is more agile, which is the perfect representation of Xiaomi’s flexibility, relentlessness and its will to move forward.”

    It’s shit lol.

    Shows logo change for Chinese Company Xiaomi in 2021