My guess is we will see some less convenient models, that gives better result but a “weird” way ; and far more very convenient models, easy to use, but that generate advertisings as a result (maybe even with promo codes!)…

Remember how internet search have evolved, how youtube has became, how everything went when finance guys decided it was time for harvest…

Now look at this new field, see how they grow it… what are the odds their plan is to harvest it at some point?