

This is an overly simplified view and missing a lot of complexities, but think of it this way:
The cost to bring something to market is passed to the consumer plus a percentage the Company adds for their profit margin.
Item costs $1.00 to bring to market + 10% for corporate profits = retail price of $1.10 of which the Company makes $0.10.
An increase of item costs to $1.20 to bring to market + the same 10% for corporate profits = retail price of $1.32 of which the Company makes $0.12 for the same thing.
They make more money while passing the go-to-market increase onto you.








Doesn’t sound desperate at all. /s